Content Weekly By The CMA: 24th October

Hi , I hope you're having a great start to the week.

In this week's newsletter, we’re proud to announce the shortlist for this year’s International Content Marketing Awards. It includes entries from across the world, including nominees from Africa, Asia, Europe, North America, and Oceania. Additionally, we highlight one of the winners from last year’s awards, Geelmuyden Kiese and the work they completed with Yara International.

We are now working with content experts who will complete the final round of judging, which looks at each entry on the shortlist and our judges will debate to find this year’s gold, silver, and bronze winners.

📣 2023 SHORTLIST ANNOUNCED

The shortlist for the 2023 International Content Marketing Awards has just been announced, and features a variety of agencies, in-house teams, and individuals from across the industry.

The ceremony recognises the very best content marketing campaigns, strategies, teams, and individuals in the content marketing world each year, and this year saw more incredible entries come in, from more countries than have ever entered before.

The International Content Marketing Awards prides itself on being judged by independent content marketing experts, who select the very best examples of content marketing to win an award after two rounds of judging. The second round has just started, and will now select our gold, silver, and bronze winners.

🏆 BOOK YOUR SPACE ON THE VIRTUAL CEREMONY

Following feedback from last year’s virtual event, we’ve decided to hold this year’s awards at the end of the working day, so you and the team can come together and watch as you wait to find out the results of this year’s International Content Marketing Awards.

The virtual awards ceremony will take place at 16:00 on Thursday, 23rd November

🎉 AWARD WINNING CASE STUDIES

Yara approached us and wanted a pan-European communication concept for their fertilizer products, Yara Bela and Yara Mila, internally referred to as the “Growers for the future”-campaign.

Initially, the concept would be developed for and in close collaboration with Yara’s local marketing divisions in France, Germany, and UK. However, there was a request from Yara International that we developed a concept that would be recognisable across borders – with the potential of this turning out as a global concept in the future.

When developing the concept, we were looking for something emotionally engaging that was universal to farmers around the world. We dove deep into all the available insights and research Yara had done among farmers all over the world. And even though these research and surveys where not done with this specifically in mind, we found something interesting…