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- Content Weekly By The CMA: 15th May
Content Weekly By The CMA: 15th May
More news from the content marketing industry
Rob John
May 15, 2025
Welcome to this Week’s CMA Newsletter
Your Full B2B Summit Speaker Lineup Is Here
We’ve just added the final speakers to complete this year’s B2B Content Marketing Summit lineup, including notable names from LinkedIn and Deloitte. With the full agenda now live, this is your chance to explore the sessions that will shape the future of B2B content marketing.
From seven principles to inspire more creative content, to the latest trends from LinkedIn’s B2B Institute and practical strategies around AI, personalisation and sustainability, the programme is packed with insight for today’s B2B marketers.
Head to the website to discover the full lineup and secure your spot.
Feature Article
From Growth to Global Impact: The Story of Zenith International's Award-Winning Year
Zenith International is proving what’s possible when bold thinking meets smart strategy. Over the past year, the team has scaled rapidly, delivered global campaigns across 85 markets, and redefined what ROI means in modern content marketing.
As the latest feature in our spotlight series on the winners of the 2024 International Content Marketing Awards, this story dives into how Zenith earned the title of Best Medium Content Marketing Agency.
We spoke to the team about how they’ve evolved to meet new demands, how they’re using tech to power performance, and why their human-centred approach continues to set them apart.
Feature Article
How Agencies and Brands Can Build a Culture of Authentic Personal Branding
Personal branding isn't just a nice-to-have anymore; it’s a core part of how modern agencies build trust, attract talent and grow influence. But how do you encourage it in a way that feels genuine and works for your business?
In our latest feature, we speak with Darren Burroughs, Managing Director at Sticky, about why investing in your team’s personal brands is good for business, how to support it without losing your culture and why visibility is now a leadership priority.
CMA Member Spotlight
Biffa
With over 100 years of expertise, Biffa is a leading force in sustainable waste management in the UK.Their purpose is to change the way people think about waste, and their team of more than 10,000 key workers delivers end-to-end waste and recycling solutions to thousands of businesses and millions of households every day. Underpinned by their low-carbon collection network, Biffa is at the forefront of enabling the UK’s circular economy. They continue to expand plastic recycling capacity, invest in energy recovery, and increase the redistribution of surplus produce through the Company Shop. |  |
We hope you enjoyed this week’s edition.
If you’d like to be featured in an upcoming article or have news to share, we want to hear from you. We’re always on the lookout for smart insights, standout work and fresh perspectives to showcase to our 10,000+ global subscribers. Just fill out our quick online form, and we’ll take it from there.
Enjoy the rest of your week.
