Content Weekly By The CMA: 16th April

More news from the content marketing industry

Author

Rob John
April 16, 2025

Welcome to this Week’s CMA Newsletter

New Feature and Speaker Information

This week, we’ve launched a new series spotlighting the inspiring journeys of our Content Marketing Awards winners – the trailblazers and brilliant minds shaping the future of our industry.

We’ve also updated our website with more details about our upcoming Content Breakfast: Sustainability – Walk the Talk on 8th May. In this unmissable event, industry leaders Gavin Miller, Amy Goodman, and Simon Shelley will dive deep into practical ways to drive sustainability through your content strategies. It’s all about action, not just talk.

Visit our website to find out all the details and secure your place.

Feature Story

From Sharpies to Social: Meet Content Marketing’s Rising Star

Rising Star Interview

First up in our new blog series is Rising Star Award winner Anna Olsson, a Social Media Specialist turning scroll-stopping ideas into standout campaigns. We caught up with Anna to hear how she went from crafting cryptic Instagram captions in her teens to leading award-winning work at Make Your Mark.

Her journey is full of insight, humour and the kind of creative passion that reminds us why we love this industry. Click below to read her story.

Member Insights

Growing Brand Influence and Love Through Internal Influencers

In a world where trust matters more than ever, employee voices are cutting through the noise. In this latest blog, Pace’s Tina Firesheets explores how internal influencers, from front-line teams to senior execs, can strengthen brand trust, expand reach and create authentic engagement.

With real-world examples and tips on building a strong advocacy strategy, it’s a must-read for any brand looking to grow from the inside out.

What’s on

Upcoming Events

Spring is packed with unmissable events. Don’t miss your chance to be part of these essential gatherings. Check out what’s coming up and secure your spot now before it’s too late.

Content Breakfast: Sustainability

Content Breakfast: Sustainability

8th May 2025

Don’t miss this chance to explore practical, actionable steps towards sustainability. Join industry experts as they share insights on driving real change across content strategy, production, and business practices.

Content Breakfast: Video

Content Breakfast: Video Content

29th May 2025

Join us for an unmissable session on the future of video content and brand engagement. Hear from industry leaders as they share the latest trends and strategies for harnessing the power of live-streaming.

CMA Member Spotlight

VERB Interactive

VERB is a conversion-focused digital marketing agency and technology company specialising in travel and hospitality.

They bring demonstrable success to clients through beautiful, immersive platforms and omni-channel marketing to support business goals and drive measurable results.

From global hotels and resorts to sought-after destinations and luxury cruise lines, VERB’s digital strategies, creativity, and deep industry expertise propel our clients forward.

VERB Interactive

We hope you enjoyed this week’s edition. And remember, if you’d like to share any news or updates with over 10,000 global subscribers, just fill out our quick online form and we’ll include it in an upcoming edition.

Have a fantastic week.