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Content Weekly By The CMA: 1st May

Content Weekly By The CMA: 1st May

Welcome to this Week’s CMA Newsletter

First Speakers Announced for the 2025 B2B Summit

We’ve just revealed the first speakers for this year’s B2B Content Marketing Summit, and the programme is already shaping up to be one of our strongest yet.

From turning insight into business outcomes to staff-led social and what sustainability really means for your brand, the sessions will dig into the themes that matter most to B2B marketers right now. You’ll hear from leading voices across tech, research and content strategy, with more names still to come over the next few weeks.

This is your first look at the agenda that's set to define B2B content marketing in 2025. Head to our website to find out who’s speaking so far and secure your spot before the full programme drops.

BOOK YOUR SPACE →

Feature Article

Inside Rocket’s Rise to Best Small Agency

In our ongoing series spotlighting the winners of the International Content Marketing Awards, we’re turning the lens on the agencies behind the big ideas. This week, we caught up with the winners of the Grand Prix Award for Best Small Content Marketing Agency in 2024, Rocket.

With a bold, honest approach and clients like Penguin Random House and Inspired Education, Rocket has carved out a reputation for fearless creativity paired with strategic focus. In this new feature article, CEO James Erskine and Managing Partner Sophie Musson share how they’ve built a nimble, high-performing team that’s punching well above its weight and what’s next as they continue to grow globally.

READ MORE →

Member News

Greenpark x Emma: Redefining Sleep for the Self-Care Generation

Award-winning digital agency Greenpark has just been appointed Social Influencer Strategy and Engagement Partner for Emma Philippines.

In a campaign designed to shift perceptions, Emma is moving from a functional sleep product to a full-fledged self-care brand. Greenpark’s strategy is to tap into the power of creators who mirror how real people live, rest and connect online today.

It’s a fresh take on influencer engagement in Southeast Asia, driven by social-search trends and cultural relevance. Read their full press release to find out more about this exciting partnership.

READ MORE →

What’s on

Upcoming Events

A new month means new opportunities to connect, learn and get inspired. Whether you're looking to sharpen your video strategy or stay ahead in B2B, now’s the time to book your place at these standout events.

Content Breakfast: Video

29th May 2025

Explore how brands and creators are harnessing video and live-streaming to deliver high-impact, engaging experiences. Hear from industry leaders on the trends shaping the future of video-first strategies.

BOOK NOW →

B2B Content Marketing Summit

19th June 2025

This is the must-attend event for B2B marketers. With insights from the likes of LinkedIn’s B2B Institute and award-winning case studies, get ready to level up your content marketing strategy.

BOOK NOW →

CMA Member Spotlight

3rdspace

3rdspace is a Sydney content marketing agency helping brands with purpose create content that provokes action.

Over the last decade, they’ve brought together an eclectic group of natural-born storytellers to help some of the world’s most dynamic brands bring their purpose to life through content that hums, sings and shouts!

To stay relevant, 3rdspace believes their clients must evolve their purpose at the speed of culture. The agency’s purpose is to create content that adds value to people’s lives. They build emotional connections through storytelling that involves people (customers, employees and stakeholders) in their client’s purpose.

Thanks for reading. Next week, we’ve got a special feature with Darren Burroughs from Sticky, so be sure to check out the next newsletter for all the exciting details.

In the meantime, if you have any news or updates to share with over 10,000 global subscribers, simply fill out our quick online form, and we’ll include it in an upcoming edition.

Enjoy the rest of your week.