Content Weekly By The CMA: 27th May

More news from the content marketing industry

Author

Rob John
May 27, 2025

Welcome to this Week’s CMA Newsletter

B2B Content Marketing Summit

There’s So Much to Look Forward to at the B2B Summit

The countdown to our 2025 B2B Content Marketing Summit is on. In just over three weeks, some of the brightest minds in the industry will come together for a one-day event shaped around the topics that matter most – now and into the future.

You’ll hear from experts at LinkedIn, Deloitte, Sage, YuLife, Group SJR and more, sharing practical insights on everything from AI and automation to creativity, sustainability and employee-led social strategy.

Whether you're focused on growth, retention or reinvention, this is your chance to get ahead of the curve and connect with the people shaping what’s next in B2B.

Explore the full agenda and book your place today.

CMA News

The ICMA25 Information Pack is Ready to Download

International Content Marketing Awards 2025

Planning to enter this year’s International Content Marketing Awards? Start with our information pack. Inside, you’ll find a full breakdown of categories, key dates, FAQs, judges’ comments and real examples from previous winning campaigns.

Each year, the CMA celebrates the very best in content marketing. Every submission is carefully reviewed by independent experts, with shortlisted entries going through two rounds of judging by respected leaders from across the industry.

This pack gives you the clarity and tools to craft a standout entry with confidence. Download the pack now and start your entry.

Member News

Rationale Launches the Taskforce’s Storytelling Campaign

Women Pivoting to Digital Taskforce

Rationale recently helped launch a new storytelling campaign with the Women Pivoting to Digital Taskforce, a cross-sector initiative focused on tackling the UK’s digital skills gap by spotlighting mid-career female career changers.

Unveiled at the City of London’s spring conference, the campaign shares real stories from women who’ve made successful pivots into tech and tech-adjacent roles. The aim is clear: shift perceptions, influence policy and inspire employers to act.

It’s a bold example of how content can create meaningful change. Read their latest article to find out more about this fantastic campaign.

CMA Member Spotlight

Cedar Communications

Cedar is an award-winning creative agency that makes print, digital and social content for some of the world’s best-loved brands.

They’re experts in video, social media and SEO content marketing, as well as websites, magazines and commercial sales. Cedar’s content turns brands into media owners.

Whether it's smart content strategy, premium print, data-driven digital or cut-through social, their work delivers results.

It’s not just what Cedar makes but how they make it that’s different. They’re brave. They challenge. They cut through the sea of sameness. Cedar’s clients know they’ll be pushed to stand out, not fit in.

Cedar Communications

Want to be in the spotlight? If you’ve got news, standout work or a fresh perspective to share, we’d love to feature it.

We’re always looking for smart ideas and inspiring stories to spotlight in front of our 10,000+ global subscribers. Just drop us a quick note via our online form and we’ll take care of the rest.

Thanks for reading. Have a great week.