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Content Weekly By The CMA: 8th May

Content Weekly By The CMA: 8th May

Welcome to this Week’s CMA Newsletter

The Countdown Begins: What to Expect at This Year’s B2B Summit

The countdown is on. With just over a month to go until the B2B Content Marketing Summit, we’ve unveiled a speaker line-up packed with standout names from companies like Sage, YuLife and iResearch.

We’ve got expert insight-packed sessions on the themes that matter most to modern B2B marketers, from AI and personalisation to sustainability and staff-led content.

Don't wait to see what everyone’s talking about. Discover the key topics and be among the first to see who’s speaking so far.

BOOK YOUR SPACE →

New Members

Meet Our Two Newest CMA Members

We’re excited to welcome two brilliant new additions to the CMA community. Dotdigital helps marketing teams deliver smarter, more personalised campaigns across every stage of the customer journey, bringing together powerful automation, AI and multi-channel engagement in one platform.

Meanwhile, The Film Crew specialises in end-to-end video production, crafting standout content for everything from social campaigns to live events. Their storytelling expertise and creative approach bring brand visions to life on screen. Visit our Members Area to find out more about these two fantastic agencies.

If you’re looking to access tailored insights, connect with other specialists, and showcase your work on a bigger stage, CMA membership is for you. We offer options for agencies and brands, and our freelance memberships will be returning later this year.

JOIN THE CMA →

Member Insights

Businesses Concerned About Inactivity but Wary of Hiring the Inactive

With economic inactivity rising, a recent report from PwC reveals how UK businesses are grappling with the impact on productivity and performance, and what can be done to stop more people from stepping away from the workforce. While nine in ten employers say they’re concerned, many remain hesitant to hire those who have taken time out. Mental health, unfulfilling work and cultural gaps all come into focus, especially among younger workers.

It’s a must-read for anyone involved in talent strategy, employer branding or looking to grow their business or agency.

READ MORE →

CMA Member Spotlight

Ah Um

Ah Um provides a unique way of working. They’re changing how strategy and delivery run across some of the most influential businesses and organisations.

Ah Um build tailored, in-house creative teams that power digital transformation, marketing campaigns and content delivery.

By embedding their multidisciplinary team of consultants, strategists, creatives and UX specialists directly into an organisation, they allow their clients to scale creative projects quickly and efficiently.

We hope you enjoyed this week’s edition. We have more feature articles coming up with last year’s International Content Marketing Award winners and our members. So, watch this space.

In the meantime, don’t forget to send over your news and updates. We’re always looking to showcase the best insights from the content marketing world to our list of over 10,000+ global subscribers. Simply fill out our quick online form, and we’ll include your article or story in an upcoming edition.

Enjoy the rest of your week.