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- Content Weekly By The CMA: 9th April
Content Weekly By The CMA: 9th April
More news from the content marketing industry
Rob John
April 09, 2025
Welcome to the New Weekly Email from The CMA
Fresh Look. Fresh Voices.We’ve given the newsletter a little refresh. Each week, we’ll be sharing more focused content that highlights the work of our members, keeps you in the loop with industry news, and gives you a chance to weigh in with our regular polls. If you’ve got something to share and would like to showcase it to over 10,000 content marketers from across the world, fill out our simple form. |  |
Feature Story
The Power of Strategic Partnerships in Content Marketing
At our recent Content Breakfast, we explored the rising role of brand partnerships — and how the right collaboration can unlock new audiences, boost credibility, and build long-term value.
Speakers Gary Millone (Head of Partnerships, Dialogue) and Sophie Musson (Managing Partner, Rocket) shared real-world insights on everything from selecting the right partner to avoiding common pitfalls. They covered how to strike a balance between data and creativity and why authenticity should always lead the way.
Click below to explore their key takeaways, audience questions, and examples of partnerships that work.
Member News
Steen Agency Expands Client Portfolio with Newsec Partnership
Sweden-based Steen Agency has announced a new partnership with leading real estate firm Newsec, starting with a film celebrating Newsec’s 30th anniversary.
This marks the beginning of a wider collaboration focused on creating high-impact content that reflects Newsec’s expertise and future vision. As Steen expands its client base, this partnership reinforces its position as a trusted agency for strategic, story-led content.
What’s on
Upcoming Events
There’s so much to look forward to this spring, from thought-provoking talks to relaxed networking. Explore what’s coming up and get involved.
 Content Breakfast: Sustainability8th May 2025 Join industry experts to explore practical ways content teams can drive meaningful, sustainable change across strategy, production and business practices. |  Content Breakfast: Video Content29th May 2025 Dive into the future of video content and brand engagement. Get exclusive insights from a panel of industry leaders on video trends and live-streaming strategies. |
CMA Member Spotlight
Hoffmann Agency
The Hoffman Agency is an integrated communications consultancy that helps technology companies solve problems - the harder, the better.They’ve been doing this for B2B Tech clients for 30 years, covering editorial programmes, integrated comms campaigns, and content marketing activity. The agency's work covers UK and international clients through a global network that spans the US, Europe, and APAC. |  |
We hope you like the new layout. Remember, you can always find more insights and updates on our website. Plus, if you’re a member, don’t forget about our jobs section, where you can share your latest vacancies for free.
Have a fantastic end to the week.
