Content Weekly By The CMA: 31st July

Hi ,

I hope you’re having a fantastic week so far.

In this edition of our newsletter, we're delighted to announce that Zoë Francis-Cox has been appointed as the new Chair of the Content Marketing Association (CMA).

Zoë, a long-standing member and recent addition to the CMA management team, succeeds Dan Davey. This transition marks an exciting new chapter for our organisation.

Over the past two years, Dan has been a pivotal figure at the CMA, guiding us through challenging post-COVID times and leading the successful launch of the B2B Summit.

His strategic vision and passion for content marketing have been instrumental in the success and popularity of these events, which are now highlights in our community calendar.

With three years as CEO of Dialogue and decades of industry experience, Zoë brings a wealth of knowledge and a fresh perspective to the role. We’re excited to see the new directions she will take the CMA in.

Please join us in welcoming Zoe to the CMA! For more details on this exciting news, check out our latest article.

🗞️ Is Our Industry Facing a Content Crisis?

The way we create content has evolved over the years. With the content marketing industry now driven by data, short-term performance and vanity metrics, is the art of storytelling lost forever?

At our 2024 B2B Content Marketing Summit, multi-award-winning journalist, author and marketer, Matt Potter, provided a compelling breakdown of the current state of our industry and shared some key approaches we need to prioritise to ensure our content has the most impact in today’s landscape. You can find some key takeaways from his brilliant talk in our new blog post.