Content Weekly By The CMA: 7th August

Hi ,

With the deadline for the International Content Marketing Awards just six weeks away, the countdown is truly on.

We've already received some brilliant entries from content marketers around the world, but there’s still time to showcase your exceptional work.

If you're looking for fresh ideas or need guidance on crafting your submission, check out our tips on how to write the perfect entry or newly published library of award-winning case studies. These examples offer a behind-the-scenes look at what makes an entry stand out and how our judges evaluated them.

Speaking of judges, we’re in the process of confirming our panel for the awards. So, if you or someone you know has an eye for great content and would like to play a crucial role in selecting the winning entries, please email [email protected].

Don’t miss this opportunity to be part of the most anticipated event in content marketing. Submit your entries and help us celebrate the best in the industry.

🗞️ How to Redefine the Concept of Thought Leadership

With AI tools at our disposal, more people feel empowered to call themselves thought leaders. The result? More mediocre content. However, the problem isn’t the idea of thought leadership. It’s still one of the best ways to create excitement around a brand, build trust, create alignment and motivate audiences to take action.

The challenge is to produce the type of thought leadership content that commands respect and influences decision-making. With this in mind, SJR has created a fantastic interactive guide to help you cut through the noise. 

🗞️ Why Reddit is Everywhere and What You Need to Do

Have you noticed Reddit results appearing much higher and more often in your Google searches?

In our latest blog, we’ve put together a guide to explain the impact of the Google-Reddit partnership earlier this year and what it could mean for your SEO and brand management strategy moving forward.