Content Weekly By The CMA: 1st May

Hi , I hope you're having a great week.

We’re hosting May’s Content Breakfast tomorrow, with just a few spots left, this is your last chance to purchase tickets. This event will feature award-winning podcast producers who will update us on the current state of the industry, as well as talk through how you can monetise your branded podcast. Tickets are limited to this event but available to all, with members of the CMA receiving a discount on their booking.

This latest edition of Content Weekly also includes a feature from CMA member, Ah Um, as they share their guide on how to create a winning creative team, featuring interviews and insights from industry leaders.

Lastly, we have an update on our B2B Summit. We’ve announced just some of the incredible speakers and the topics they’ll be covering at this year’s event. Tickets are now on sale for this full day Summit, with more information and speaker announcements in the coming days.

🗞️ CONTENT BREAKFAST: THE POWER OF PODCAST

We’ll be hosting the next Content Breakfast tomorrow, where we dive into the world of podcasting and unveil its transformative power. Whether you’re a seasoned podcaster, an aspiring presenter, or simply curious about what this medium can do for your brand, our panel will help provide a gateway to unlocking these possibilities.

Our Content Breakfast Speakers

• Kobi Omenaka | Podcast Consultant, Stripped Media

• Niall O’Rourke | Content Lead, The National Lottery/Allwyn UK

• Adam Gibson | Brand Partnerships Director, Acast

• Adam Shepherd | Head of Podcasts, Haymarket Media Group

In this session you’ll discover why podcasting is one of the most effective tools for building a loyal audience. You’ll hear from the people behind the podcast that won silver at last year’s International Content Marketing Awards, as well as podcast experts providing an in-depth look at the industry, as well as providing information on how to monetise your branded podcast.

🗞️ B2B CONTENT MARKETING SUMMIT: 2024

Get ready for this year’s B2B Summit, featuring leaders and specialists from the world of B2B! Set overlooking the Thames, this event looks at what AI means for our industry, the future of content agencies, getting creative with data, as well as talks from award-winning B2B specialists. Following on from the success of last year’s B2B summit, we’re excited to host this year’s edition, with insightful panels, engaging sessions, and the opportunity to network with industry leaders as we spend the day looking at B2B excellence.

We'll be providing more information on our speakers and the topics they're covering in the coming days, so here's a snapshot of what you can expect to see on the day:

• How AI is changing content marketing – Chris Stokel-Walker, Journalist

• Machine Yearning – Cedar Communications

• Promises over performance – Mimi Turner, LinkedIn

• Trends from across the world – Global Voices

• #AI-powered content experiences – Selena Cameron, Group SJR

More sessions will be announced in the next few days

🗞️ HOW TO BUILD A WINNING CREATIVE TEAM

Is it best to directly employ an in-house team or does it pay to bring in outside thinking on a freelance or consultancy basis? When should you farm everything out to a specialist agency or even bring that agency in-house? Simply put, how do you build the best creative team?

To answer these questions and more, we reached out to some of marketing’s top leaders, from companies as varied as The Guardian, Lyft, and eBay, and their responses were fascinating, surprising, and insightful. A team at Ah Um developed the report through analyzing 21 hours worth of interviews, 189,000+ words of transcripts, and folded in our own experience from supporting clients with their own in-housing and creative needs. This report is the tip of the iceberg but a critical step forward in the conversation on in-housing and creative resourcing.