Content Weekly By The CMA: 3rd April

Hi ,

I hope you’re having a great week.

We’re excited to follow up on our announcement last week about the Content Breakfast on 8th May, where we’ll dive deep into sustainability in content marketing.

This is your chance to hear from several industry experts about the practical steps we can take to create impactful, responsible content that drives real change.

Join us at Bourne & Hollingsworth in Clerkenwell for a morning of insightful talks and networking with like-minded professionals.

Our expert panel will cover topics like creating content with longevity, digital efficiency and the rising importance of B-Corp status. This event is all about action – showing how we, as an industry, can set new standards for sustainability in content.

Visit our website to view the full speaker lineup, get more details and secure your spot.

📅 Join Us for Exclusive Networking Drinks

Looking to connect with industry peers in a relaxed yet stylish setting? Our Networking Evening on 15th May at Bourne & Hollingsworth, Clerkenwell, is the perfect opportunity to do just that.

Whether you’re reconnecting with familiar faces or meeting new ones, this exclusive event for CMA Members is the place to be. Enjoy a selection of drinks and bar food while building meaningful connections with fellow professionals in the content and marketing world.

Spaces are limited with each member able to bring up to two guests. If the event fills up quickly, don’t worry. We also have a waiting list in case more spaces become available. Click the button below to secure your spot.

🗞️ How AI Search is Changing the Game – Is Your Brand Ready?

AI-driven search is rewriting the rules, shifting from links to direct answers powered by large language models (LLMs). With tools like OpenAI’s SearchGPT and Google’s AI Overview shaping the search landscape, brands and agencies alike must rethink their approach to visibility.

SJR’s latest article explores why traditional SEO and SEM aren’t enough and what brands need to do to stay competitive in this fast-changing environment. Read now to find out what you need to do to ensure you’re not left out of key search results and out of the minds of potential clients or customers.