Content Weekly By The CMA: 5th December

Hi ,

We’re excited to complete our stellar speaker lineup for the Content Marketing Summit with Neha-Tamara Patel, European Director of Audience Development, Analytics, and Social at Condé Nast.

Neha-Tamara, who leads audience strategy for global brands like GQ, will deliver the closing keynote on 16th January 2025 at London’s iconic Barbican Centre.

In her keynote, she’ll reveal how to create content that genuinely resonates with audiences rather than chasing algorithms – a critical strategy for driving meaningful engagement and avoiding the pitfalls of short-term, trend-driven tactics.

With insights from a leader shaping the future of media at one of the world’s most influential publishing companies, this is a session you won’t want to miss.

Neha-Tamara’s keynote completes an exceptional lineup of speakers, making this year’s Summit our most exciting and impactful event yet.

Don’t miss out. Ticket sales close next Friday 13th December!

Visit our website to view the full agenda and secure your ticket before it’s too late.

We look forward to welcoming you in January!

🗞️Mastering Your Content Marketing Budget for 2025

With 2025 on the horizon, it’s time to consider how to take a more strategic approach to your content budget and capitalise on emerging trends.

In the following blog, Imprint explores effective strategies to help your business maximise ROI, drive results and harness the power of advancing artificial intelligence technology.

📕How to Build a Winning Creative Team (Report)

Behind every great piece of content is an exceptional creative team. But what’s the secret to building one that thrives? Should you invest in an in-house team, or is it more effective to tap into external talent through freelancers or consultants? At what point does outsourcing to a specialist agency make sense, and could bringing that agency in-house be the ultimate solution?

To explore these critical questions, the team at Ah Um have interviewed top creative leaders in marketing and compiled their insights into an unmissable report.

Download it for free and discover how to build and manage a creative team that delivers.