Content Weekly By The CMA: 6th March

Hi , I hope you're having a great week.

Our latest edition of Content Weekly includes insights and analysis from award-winning member, Cedar, who share their webinar and report, ‘Take the Pressure Off’.

With tomorrow’s Content Breakfast fully booked, I’d like to thank all of those who’ve been in touch and purchased tickets. We’re looking forward to a great event tomorrow morning. We’re also happy to announce our next Content Breakfast event which will take place on 25th April and focuses on the podcast industry.. you’ll find more information below, and more info announced next week, including our speaker lineup.

There are also just two days left of our 2024 Early Bird window (ends this Friday, 8th), giving you £120 off each entry purchased. As with previous years, no work needs to be submitted until the September deadline - purchasing your entries in this window allows you to plan and prepare your entries, whilst giving you the opportunity to save on entry costs. You’ll find all the information on our award page, but do get in touch if you have any questions.

🗞️ PODCAST CONTENT BREAKFAST

According to Edison Research, podcasts have emerged as the fastest-growing media over recent times, with many of our members already producing incredible podcast content!

Join us for our second Content Breakfast of the year where we dive into the world of podcasting and unveil its transformative power. Whether you’re a seasoned podcaster, an aspiring presenter, or simply curious about what this medium can do for your brand, our presenters will help provide a gateway to unlocking these possibilities.

In this session you’ll discover why podcasting stands out as one of the most effective tools for building a loyal audience. You’ll hear from the people behind the podcast that won gold at last year’s International Content Marketing Awards, as well as our podcast experts providing an in-depth look at the industry and what the future looks like.

🗞️ CONTENT TRENDS FROM CEDAR COMMUNICATIONS

These are wild times: from channel transformation to spending shifts, plus the biggest election year on record, not to mention the Olympic Games in Paris… 2024 is going to be anything but quiet. Fortunately, you’re now reading Cedar’s flagship Spark+Fuel content marketing trends report for 2024, designed to give marketers the foresight they need to plan the right content, channels and personalised media to succeed with customers in 2024.

The core theme of this report is ‘Take the Pressure Off’. Marketers and consumers alike are fed up with the doom and gloom, and are actively looking for moments of entertainment and ease from brands. That means personalisation and humour, plus a much smarter and more nuanced approach to audience targeting that prioritises mindset over demographic.