Content Weekly By The CMA: 6th November

Hi ,

I hope you’re having a great week so far. Just a quick reminder that early bird pricing ends soon for two of our biggest events taking place at the Barbican Centre in London this January!

Content Marketing Summit 2025 – Early Bird Ends Friday

We’ll kick off the day on 16th January with the highly anticipated Content Marketing Summit 2025. It’s your chance to connect with leading content experts and discuss the latest trends and strategies that will shape your marketing approach for the year ahead.

If you’re looking to gain valuable insights and connect with top brands and professionals, be sure to book by Friday to lock in the best pricing. We’ll be announcing the full lineup of speakers on Monday.

International Content Marketing Awards Ceremony – Early Bird Ends Today

Today is your last chance to grab early bird tickets for the International Content Marketing Awards ceremony. This big evening event at the Barbican will be a fantastic opportunity to celebrate, network and enjoy a night with the industry’s top talent.

If you want to make a day of it and save even more, we’re offering a further discount when you buy tickets to both.

🗞️Key Insights from Imprint’s Discovery Lab

As more brands turn to artificial intelligence (AI) to stay ahead in a competitive landscape, the pressure to prove the return on investment (ROI) is rising. While AI offers immense potential, many marketers face challenges in selecting the right tools and ensuring they deliver tangible results.

In April, Imprint launched its AI Discovery Lab to help navigate this complex landscape. Over the past seven months, their dedicated team has tested more than 50 AI tools, diving deep into nearly a dozen to evaluate their real-world impact. Read their latest blog to uncover some of the key insights.

🗞️Cedar’s Ground-Breaking Campaign Helps Support Thousands of Families

In 2021, Cedar collaborated with Tesco, Jamie Oliver and FareShare to tackle food poverty in the UK, a challenge worsened by the pandemic. With community groups closed and social distancing in place, Cedar’s task was to quickly transition the Tesco Community Cookery School online, providing vital cooking lessons to families in need.

Cedar developed a microsite and a series of interactive videos with Jamie Oliver, enabling 218 community cooks to teach families how to prepare nutritious meals using surplus food from FareShare. Despite tight deadlines and technical hurdles, discover how this initiative successfully supported thousands of families during a critical time.

🗞️South African Content Marketing Agency Wins 9 Awards!

Top content marketing agency New Media has made waves at the 2024 Eddie & Ozzie Awards in New York, bringing home an impressive nine trophies!

With 13 nominations across 11 categories, they excelled in nine, including the prestigious Editorial Team of the Year for the second time and Art Director of the Year for Christopher Evans. Tap the button to discover the full story.