Content Weekly By The CMA: 7th February

Hi , I hope you're having a great week.

Our latest edition of Content Weekly includes an update on our upcoming Content Breakfast (March 7th), revealing our full list of speakers and the topics they’ll be covering. Spaces for this in-person event are limited, with just three weeks left to purchase tickets.

We’ve also just launched our 2024 Early Bird window (ends March 8th), giving you £120 off each entry purchased this month. As with previous years, no work needs to be submitted until the September deadline - purchasing your entries in this window allows you to plan and prepare your entries, whilst giving you the opportunity to save on entry costs. You’ll find all the information below, but do get in touch if you have any questions.

🗞️ CONTENT BREAKFAST: DISCOVERING THE POWER OF SEO IN CONTENT MARKETING

After asking what events you’d like to see in 2024, you voted and SEO came out on top. So in this event, we’ll have three award winning content marketing experts who’ll talk about strategies, trends, and best practices that can elevate your content in search engine rankings and audience engagement, whilst keeping your content fresh and interesting to your audience.

• Busting taboos with bloody good content | Beth Hurst, Zenith

  In this session, you’ll learn how we designed an SEO strategy to create influential content at scale, backed by global research and V-Zone taboo insights. The inclusive, digital-first approach led to a record-breaking year of organic results and real-world impact – making life-changing intimate health information more accessible to the people who need it.

• Content Personalisation: The Key to Winning in B2B Marketing | Kathryn Strachan, Copyhouse

  Kathryn will dive deep into how personalised content not only enhances your brand’s visibility but also boosts your SEO rankings. Discover the art of crafting content that resonates on a personal level with your B2B audience, turning casual browsers into loyal customers. This talk is perfect for those looking to infuse their SEO strategies with a personal touch, ensuring their content not only ranks but also connects.

• Why the future of SEO is social |Tom Chapman, Greenpark Content

  Let’s unravel the surge of social content in search. 40% of Gen-Z prefers social media for discovery over Google, prompting a thought-provoking question: Are social platforms becoming the new search engines? In this talk, we’ll navigate through the evolving landscape of holistic omni-channel search and entity building, aligning online content with a robust social media presence – ensuring social is not only geared towards ‘social’ metrics but also traditional keyword rankings to feature and rank on Google. Join us for an insightful exploration of the intersection between SEO and the social sphere! 

🗞️ THE INTERNATIONAL CONTENT MARKETING AWARDS EARLY BIRD WINDOW IS NOW OPEN

Our early bird window allows you to secure the best price of entry. No categories need to be selected and no work will need to be submitted until later this year. We'll let all those with early bird entries know when the awards platform opens for your work to be submitted.

Visit our awards page to download our early bird pack which has all the information you need, including key dates and what categories are available to enter this year. This pack includes helpful case studies, tips, FAQs and deadline reminders so you’re fully equipped to enter your best work.

🗞️ CMA LAUNCHES INBOUND NEWS FEATURE TO HELP PROMOTE CONTENT MARKETING FROM ACROSS THE WORLD

We've launched a new way for members of our community to share news with the content marketing industry. Our community has grown massively over the last few years, including both agency and in-house content marketers from around the world.

As these numbers continue to grow, we want to make sure Content Weekly is providing the best news and views from across the world - so we’re giving you the chance to get involved.

If you have news to share, please use the form below to submit and share with the content marketing world—whether it's a case study, a client win, an internal promotion, or if someone from the team has written an interesting post on a content marketing topic.