Content Weekly By The CMA: 8th May

Hi , I hope you're having a great week.

It was good to see so many content marketers attending our Power of Podcast Content Breakfast which took place last Thursday. Was also great to see lots of questions and engagement with our speakers, proving our attendees don’t just visit us for the pastries and fruit bowls.

We'll have news on the next Content Breakfast soon, but up next is our B2B Summit, which features speakers from across the world and covering a whole host of topics. It’s set to be another great event in our calendar and would love to see you and the team attend.

This full day event is a great way to discover more about the B2B sector, with plenty of opportunities to learn from industry leaders, as well as a chance to meet and network with peers.

Tickets are on sale now, and we’ve included all the information on our speakers and topics, with a few more surprise panels being announced in the coming days.

🗞️ THE 2024 B2B SUMMIT

We are thrilled to bring you exciting news about our upcoming B2B Summit, an inspirational and insightful day helping you transform your work and drive organisational success.

This is our second B2B summit since the Covid pandemic, and we’re excited to return with an event that’s become a staple in the content marketing calendar.

You’ll see from the speaker line-up we have some standout names from the content marketing industry and there’s plenty of opportunities to participate in discussions and network with industry peers during the networking sessions.

Tickets are now on sale, with CMA members receiving a large discount on ticket purchases.

2024 Ticket Prices

CMA Member: £210

Non-member: £320

🗞️ B2B SUMMIT: 2024 - TOPICS AND SPEAKERS

We’re now less than a month away from this year’s B2B Summit, featuring leaders and specialists from the world of B2B! Set overlooking the Thames, this event looks at the B2B sector, with topics such as; what AI means for our industry, the future of content agencies, getting creative with data, as well as talks from award-winning B2B specialists. Following on from the success of last year’s B2B summit, we’re excited to host this year’s edition, with insightful panels, engaging sessions, and the opportunity to network with industry leaders as we spend the day looking at B2B excellence.

Here's a snapshot of what you can expect to hear on the day:

Machine Yearning
Cedar Communications

Promises over performance
Mimi Turner, LinkedIn

Global Voices: Content Marketing Perspectives from Around the World
Wardour, Imprint, Indigo, and SJP

Getting Creative with the Evidence: 5 Ways to Inspire Ideas with Data
Chris Bosher, Borne

B2B Room 101
Rowan Morrison and Svein Clouston, Rationale

The New Digital Experience: Our Changing Relationship with Content
Selena Cameron, Group SJR

What AI means for content marketing
Chris Stokel-Walker, Author and journalist

More sessions to be announced soon

🗞️ GENERATIVE AI AND WHAT IT MEANS FOR CONTENT MARKETING

Does the rise of generative AI spell the end of B2B content marketing as we know it? Discover the good, the bad and the ugly of this new phenomenon and how you can prepare for the inevitable shift.

Generative AI (artificial intelligence) has taken centre stage in recent times. From ChatGPT to Google Bard, we can’t seem to go a week without seeing a new development making the headlines.  

For B2B marketers, it brings new pressures. The landscape is changing, and we’re facing an age of uncertainty. Suddenly, we’re having to ask ourselves: 

• Do we adapt and adopt? 

• What are the ramifications of using generative AI?

• How does this change the dynamic of our team?