Content Weekly By The CMA: 9th January

Hi ,

Happy New Year! We hope you had a wonderful break and are feeling refreshed for the year ahead.

It’s hard to believe, but the Content Marketing Summit and International Content Marketing Awards ceremony are just around the corner. Taking place next week on 16^th January 2025, these sold out events at London’s iconic Barbican Centre promise to kick-start the year with a bang.

With an exceptional lineup of speakers from brands like BBC, National Geographic and Condé Nast and a glittering evening celebrating the best in content marketing, it’s set to be an unforgettable start to 2025.

We can’t wait to see many of you there as we come together to share ideas, insights, and stories that will shape the future of our industry.

If you didn’t secure your ticket to the Content Marketing Summit, don’t fear. We’ll be sharing clips after. You can also see the full shortlist for the awards, including the Grand Prix, on our website.

Here’s to a fantastic year ahead.

🗞️ What Does the Future Hold for Content Marketing?

As we step into a new year, it’s the perfect time to consider what’s on the horizon for content marketing in 2025.

We’ve brought together a panel of industry-leading experts to uncover the key trends set to shape the industry over the next 12 months.

From AI and authenticity to personalisation and emerging formats, these insights will help you refine your strategy and make 2025 your most impactful year yet.

🗞️ What’s the Secret Sauce for Creating Good Content?

Content is everywhere. But what’s the key to creating content that truly conveys your message, climbs the Google rankings, and satisfies those tricky SEO algorithms?

In Sticky’s recent “podinar,” Richard Shotton, Carla Dobson-Elliott, Guy Anker, and host Darren Burroughs tackled this very question. Explore their latest blog for a summary of the insightful takeaways and practical tips from this expert panel.