Content Weekly By The CMA: 10th October

Hi ,

I hope you’re having a fantastic week! A big thank you to everyone who submitted their entries for this year’s International Content Marketing Awards.

The deadline has now passed, and our esteemed judges are busy reviewing all the incredible work. We’re excited to announce that the shortlist will be revealed during the week commencing 25^th October.

Stay tuned for more details about the return of our in-person awards ceremony in January, taking place in London. It promises to be an unforgettable evening celebrating the best talent in the industry!

Also, a quick reminder that there are only a few spots left for our upcoming Content Breakfast events on Tuesday 22^nd October and Thursday 21^st November. Both events will feature expert panels and practical insights, so make sure to secure your place now to avoid disappointment.

🗞️ Master the Art of CTAs in Your Customer Journey

Are your calls-to-action (CTAs) truly guiding your customers through their buying journey? In this article, Duncan Milne from Imprint shares insights on crafting effective CTAs that engage your audience and help them take the next steps.

Discover strategies to enhance your journey mapping efforts and improve conversion rates.

🗞️ How to Navigate the Future of Search

Is your brand prepared for the rapidly changing landscape of AI-driven search? Selena Cameron from SJR delves into how large language models (LLMs) are reshaping customer expectations and altering the way information is accessed.

As customers increasingly seek direct answers rather than a list of links, it’s crucial to adapt your strategies.

Read this blog to discover how to optimise your content for AI search experiences and ensure your brand is front and centre when customers are looking for information.