Content Weekly By The CMA: 12th June

Hi ,

We're almost one week on from the B2B Content Marketing Summit, and I’m still processing all the amazing insights and conversations from the seven sessions.

From Matt Potter’s inspiring talk on creativity and storytelling to kick-off proceedings to Chris Stokel-Walker closing us out with a fascinating look at what AI means for our industry, the energy and knowledge sharing throughout the day were exceptional.

A big thank you to Selena Cameron and SJR for hosting the event. I’m already looking forward to next year.

If you want a quick refresher from the day or couldn’t attend, watch this space. We’ll be sharing content over the coming weeks.

🗞️ How to Hit an AI Home Run

In the last 18 months, ChatGPT, DALL-E, Midjourney and other generative AI tools have advanced rapidly. Now, many corporations are evaluating how these can enhance enterprise content across the marketing ecosystem.

While content creation might seem like the easiest way to score a generative AI home run, it’s not the right place to start. Discover why it’s probably the least exciting area for growth in SJR’s article.

🗞️ The Changing Landscape of Luxury Print Magazines

Generation Z's strong desire for lived experiences and the quest for meaning is shaping societal values and other key generations.

Read Dialogue’s article to discover how to engage with this ever-changing and complex audience demographic via luxury print magazine.