Content Weekly By The CMA: 12th December

Hi , I hope you're having a great week.

Welcome to our latest edition of Content Weekly! We take a look at features from CMA members, SJR, CopyHouse, and Imprint. 

We’re also busy planning our first in-person event of 2024. The topic is yet to be confirmed; however, we received some great ideas from our newsletter survey, which went out last month. Our February event will be a Content Breakfast and will take place in London, with a chance to network and learn more from experts in our content community. We’ll provide more information in the coming weeks, with limited tickets going on sale in the new year.

🗞️ 7 MARKETING ACTIONS TO GET SALES LEADS

While navigating the complex landscape of modern marketing, Chief Marketing Officers (CMOs) are increasingly tasked with the immense responsibility of creating brand awareness and driving revenue, while also generating sales leads. In order to achieve their goals, CMOs must implement a multi-faceted approach that leverages various marketing channels and methodologies. 

In this article, we will delve into seven key marketing actions that can drive the acquisition of valuable sales leads. 

🗞️ TRUST IS EVERYTHING: HOW CAN YOU EARN IT?

Trust is the most precious currency of our age, and in the race to earn it, the world of business can win. How do we, as marketers, help our clients to leverage this moment?

It’s a critical issue: 84% of business executives are operating under the impression that their customers highly trust the company, yet only 30^% of customers say the same (says PwC in its consumer intelligence survey). This is an astonishing gap.

What do businesses need to do to be able to show up and take the lead in this time of economic and planetary uncertainty? It’s going to take more than a holiday ad. We need to demonstrate how our clients’ businesses add value in this world.

🗞️ BUDGETING FOR 2024? HERE ARE 3 TRENDS TO CONSIDER

Budget season for next year is here — or nearly here — and we’ve identified three can’t-miss trends for your business.