Content Weekly By The CMA: 13th March

Hi , I hope you're having a great week.

I’d like to thank all those who attended our first Content Breakfast of the year, a packed out room and three amazing speakers. We’re already looking forward to the next event and hope to see and speak to even more of you. Our next Content Breakfast event which will take place on Thursday, 2nd May and focuses on the podcast industry… you’ll find more information below, including the first of our incredible line up.

Our latest edition of Content Weekly includes insights and analysis around YouTube and how the rise of podcasts are finding success on the platform and how you can bake this into your content strategy.

Finally, this year’s Early Bird window has now closed, with our full information pack will be released in early May ahead of the entry portal opening in June. However, do get in touch if you have any questions.

🗞️ PODCAST CONTENT BREAKFAST

According to Edison Research, podcasts have emerged as the fastest-growing media over recent times, with many of our members already producing incredible podcast content!

Join us for our second Content Breakfast of the year where we dive into the world of podcasting and unveil its transformative power. Whether you’re a seasoned podcaster, an aspiring presenter, or simply curious about what this medium can do for your brand, our presenters will help provide a gateway to unlocking these possibilities.

Our Content Breakfast Speakers

• Kobi Omenaka | Podcast Specialist

• Niall O’Rourke | The National Lottery

• Adam Gibson | Acast

• More speakers to be confirmed soon

In this session you’ll discover why podcasting stands out as one of the most effective tools for building a loyal audience. You’ll hear from the people behind the podcast that won gold at last year’s International Content Marketing Awards, as well as our podcast experts providing an in-depth look at the industry and what the future looks like.

🗞️ MASTERING PODCASTS ON YOUTUBE

In the ever-evolving realm of digital content, YouTube podcasting has emerged as a force-de-jour, reshaping the way audiences consume information, entertainment, and brand messaging. Unlike traditional audio-only podcasts, YouTube podcasts combine the intimacy of spoken-word content with the visual engagement of video, creating a dynamic and immersive experience for viewers.

In this article, Navigate Video will look at what YouTube podcasts mean for brands and why brands should be looking to incorporate YouTube podcasting into their content strategy. From allowing for far better SEO and discovery, to developing a deeper connection with the audience (leading to a higher audience retention rate!), podcasts are a great way to supercharge your YouTube channel.