Content Weekly By The CMA: 13th March

Hi ,

I hope you’re having a wonderful week. Just a quick reminder that tomorrow (Friday 14th March) is the final deadline for Early Bird entries to the 2025 International Content Marketing Awards. If you haven’t secured your discounted rate yet, this is your last chance to save £100 per entry and submit your work when you’re ready.

For a little inspiration, we’ve included a new case study from one of last year’s award winners below.

There’s also still time to grab your ticket for next week’s Content Breakfast on Thursday 20th March at Bourne & Hollingsworth Buildings, Clerkenwell.

Gary Millone (Dialogue) and Sophie Musson (Rocket) will be sharing their expertise on building brand partnerships that drive award-winning content.

It’s a great opportunity to gain insights from industry leaders, enjoy engaging discussions and network over a delicious breakfast.

Don’t miss out, secure your spot today.

🔎 Award-Winning Content: A Ball for the Planet

At the 2024 International Content Marketing Awards, Sporting Eric took home the Gold accolade for Best Specialist Campaign for their ground-breaking work with Rhino Rugby.

Breaking into a market dominated by a single competitor, Sporting Eric positioned Rhino’s recycled rubber rugby balls as a sustainable game-changer. Instead of chasing tech gimmicks, they told a genuine, global story – from a bold hero film shot in India to grassroots engagement with players worldwide.

With authentic storytelling, impactful content and a mission for change, the campaign didn’t just sell more balls; it reshaped industry thinking. Take a look and get inspired for your entry to this year’s awards.

🗞️ Solving the Short-Form vs Long-Form Content Strategy Conundrum

Short-form vs long-form content is one of content marketing’s hottest debates. Should we keep it short, snappy, and attention-grabbing, or go all in on long-form depth, delivering rich insights and lasting impact?

Sticky’s latest blog explores the strengths of both formats, helping you decide which approach best fits your brand’s goals.