Content Weekly By The CMA: 14th February

Hi , I hope you're having a great week.

Our latest edition of Content Weekly includes a feature from award-winning content agency, Imprint, on how to overcome SEO misconceptions in 2024, along with information on our upcoming Content Breakfast (March 7th), revealing our full list of speakers and the topics they’ll be covering. We’re excited to be back in-person for this Content Breakfast event, spaces are limited due to our new venue - early booking is recommended.

There are also just over two weeks left of our 2024 Early Bird window (ends March 8th), giving you £120 off each entry purchased this month. As with previous years, no work needs to be submitted until the September deadline - purchasing your entries in this window allows you to plan and prepare your entries, whilst giving you the opportunity to save on entry costs. You’ll find all the information below, but do get in touch if you have any questions.

🗞️ CONTENT BREAKFAST: DISCOVERING THE POWER OF SEO IN CONTENT MARKETING

After asking what events you’d like to see in 2024, you voted and SEO came out on top. So in this event, we’ll have three award winning content marketing experts who’ll talk about strategies, trends, and best practices that can elevate your content in search engine rankings and audience engagement, whilst keeping your content fresh and interesting to your audience.

• Busting taboos with bloody good content | Beth Hurst, Zenith

  In this session, you’ll learn how we designed an SEO strategy to create influential content at scale, backed by global research and V-Zone taboo insights. The inclusive, digital-first approach led to a record-breaking year of organic results and real-world impact – making life-changing intimate health information more accessible to the people who need it.

• Content Personalisation: The Key to Winning in B2B Marketing | Kathryn Strachan, Copyhouse

  Kathryn will dive deep into how personalised content not only enhances your brand’s visibility but also boosts your SEO rankings. Discover the art of crafting content that resonates on a personal level with your B2B audience, turning casual browsers into loyal customers. This talk is perfect for those looking to infuse their SEO strategies with a personal touch, ensuring their content not only ranks but also connects.

• Why the future of SEO is social |Tom Chapman, Greenpark Content

  Let’s unravel the surge of social content in search. 40% of Gen-Z prefers social media for discovery over Google, prompting a thought-provoking question: Are social platforms becoming the new search engines? In this talk, we’ll navigate through the evolving landscape of holistic omni-channel search and entity building, aligning online content with a robust social media presence – ensuring social is not only geared towards ‘social’ metrics but also traditional keyword rankings to feature and rank on Google. Join us for an insightful exploration of the intersection between SEO and the social sphere! 

🗞️ THE INTERNATIONAL CONTENT MARKETING AWARDS EARLY BIRD WINDOW IS NOW OPEN

There are now just over two weeks of this year’s early bird window, which allows you to secure the best price of entry. No categories need to be selected and no work will need to be submitted until later this year. We'll let all those with early bird entries know when the awards platform opens for your work to be submitted.

Visit our awards page to download our early bird pack which has all the information you need, including key dates and what categories are available to enter this year. This pack includes helpful case studies, tips, FAQs and deadline reminders so you’re fully equipped to enter your best work.

🗞️ SEO IN 2024: OVERCOME THESE FOUR MISCONCEPTIONS

Tactics to help you and your team achieve SEO success this year.

We’ve embraced search engine optimisation (SEO) with open arms over the past few years, and have learned a tonne — including what often prevents brands from fully committing to SEO.

Marketers often juggle competing priorities, and putting SEO first isn’t always feasible — but in many cases, SEO “obstacles” are quite simple to solve. Below are the four biggest hurdles we’ve seen in working with our clients, and straightforward solutions for each…