Content Weekly By The CMA: 14th August

Hi ,

I hope your week is going well. Following the announcement of Zoë Francis-Cox as our new Chair of the CMA and the exciting news that the International Content Marketing Awards ceremony will be held in person this year, we have more great news to share.

Next week, we’re launching our brand new website, designed to provide the best experience for our visitors and members.

This new site will enhance your interaction with us, and we also plan to introduce a dedicated member area to facilitate collaborations between brands and agency members.

Be sure to check out next week’s newsletter and let us know what you think!

In the meantime, if you have any big news or projects to share with our global community, please fill out this simple form and we’ll include you in one of our upcoming newsletters.

🗞️ Rationale Celebrates 5 Years of Growth

We’re delighted to share that Edinburgh-based brand and content agency, Rationale, celebrated its fifth anniversary this month.

This fantastic milestone marks an 89% job growth rate over the past eighteen months, becoming B Corp certified in 2022 and moving to a new office at the heart of Edinburgh’s creative hub in Leith in 2023.

You can read more about how this brilliant agency got there and its future plans by reading their official press release. 

🗞️ How AI is Changing Content Marketing

AI is changing content marketing. But is it for the better? And are we overlooking some glaring challenges?

In our latest blog, we revisit some of the key takeaways AI specialist, author and esteemed technology journalist, Chris Stokel-Walker, raised at this year’s B2B Content Marketing Summit.