Content Weekly By The CMA: 14th November

Hi ,

I hope you’re having a great week! It’s been an exciting few days for our team at The CMA, as we kick off the first of many speaker announcements for the Content Marketing Summit 2025!

On 16th January 2025 at the Barbican Centre, we’ll be joined by Bruce Daisley, one of the UK’s most influential voices on work culture.

As a former senior leader at Twitter and YouTube, Bruce will be sharing insights on building a winning culture in today’s fast-paced, ever-evolving marketing world. His book Fortitude was named Financial Times’ Best Business Book of the Year, and his podcast Eat Sleep Work Repeat has become a must-listen for leaders worldwide.

But that’s not all – we’ve also added more exciting sessions to the Summit agenda!

Get ready to hear from thought leaders in sustainability, print marketing, and much more. With plenty of opportunities to network and exchange ideas, this is shaping up to be a can’t-miss event for anyone looking to elevate their content marketing strategies in 2025.

Tap the button below to see full details and book your tickets now.

🗞️ MSQ Acquires New York’s SPCSHP to Expand U.S. Reach

MSQ has acquired New York-based creative agency SPCSHP, doubling its U.S. footprint and boosting North American revenues to $100M annually. Known for digital innovation, SPCSHP works with clients like Dairy Queen, Google and Starbucks.

With this acquisition, SPCSHP gains access to MSQ’s global network of best-in-class agencies, allowing it to provide a broader set of marketing solutions to its roster of Fortune 100 brands and better position itself for growth. Read the full article to find out more about this big news.

🗞️Dentsu Creative Team Up with Cristiano Ronaldo

Dentsu Creative Iberia has made history with the launch of Cristiano Ronaldo’s YouTube channel, URCristiano. Led by Dentsu's Spain and Portugal teams, the channel combines cutting-edge strategy and creative execution, from content creation to brand partnerships and data management. In just one month, URCristiano reached an astounding 64 million subscribers and 500 million views, setting new records.

Discover how Dentsu Creative tackled the challenges of engaging a global audience, worked closely with Ronaldo’s CR7 team, and leveraged insights to build an unforgettable fan experience on YouTube.