Content Weekly By The CMA: 16th May

Hi , I hope you're having a great week.

June’s set to be a busy month for us at the CMA, with our B2B Summit taking place on the 6^th and the next edition of our Content Breakfast taking place a few weeks later. We’ll be providing more information on this event in our next newsletter, including the topic and who you can expect to hear from.

We’ve also just announced a new session for this year’s B2B Summit, Matt Potter will be joining us and offer his thoughts on creativity and storytelling, through his session on ‘Marketing’s Dark Star: How Stories Bend Brains To Change Minds’. Tickets are on sale now, and we’ve included more information on our speakers and topics below, with a more sessions being announced between now and the event.

We are working with our venue to secure the best possible space for this year’s event. To help us gauge interest and ensure we can accommodate everyone comfortably, we’re conducting a poll. It seems we may need a larger space within the same venue, and your input is crucial.

I’d really appreciate if you could take a moment to check out the poll below.

🗞️ THE 2024 B2B SUMMIT

We are thrilled to bring you exciting news about our upcoming B2B Summit, an inspirational and insightful day helping you transform your work and drive organisational success.

This is our second B2B summit since the Covid pandemic, and we’re excited to return with an event that’s become a staple in the content marketing calendar.

You’ll see from the speaker line-up we have some standout names from the content marketing industry and there’s plenty of opportunities to participate in discussions and network with industry peers during the networking sessions.

Tickets are now on sale, with CMA members receiving a large discount on ticket purchases.

2024 Ticket Prices

CMA Member: £210

Non-member: £320

🗞️ B2B SUMMIT: 2024 - NEW SESSION ADDED

We’re now just a few weeks away from this year’s B2B Summit, featuring leaders and specialists from the world of B2B! This full day event looks at the B2B sector, with topics such as; what AI means for our industry, the future of content agencies, getting creative with data, as well as talks from award-winning B2B specialists. Following on from the success of last year’s B2B summit, we’re excited to host this year’s edition, with insightful panels, engaging sessions, and the opportunity to network with industry leaders as we spend the day looking at B2B excellence.

Here's a snapshot of what you can expect to hear on the day:

Promises over performance
Mimi Turner, LinkedIn

Global Voices: Content Marketing Perspectives from Around the World
Wardour, Imprint, Indigo, and SJP

Getting Creative with the Evidence: 5 Ways to Inspire Ideas with Data
Chris Bosher, Borne

Marketing’s Dark Star: How Stories Bend Brains To Change Minds
Matt Potter, Chief Content Officer and journalist

The New Digital Experience: Our Changing Relationship with Content
Selena Cameron, Group SJR

What AI means for content marketing
Chris Stokel-Walker, Author and journalist

More sessions to be announced soon

🗞️ TCO LONDON x GORE-TEX: GOING FURTHER, TOGETHER

GORE-TEX’s AW23 campaign, the first with new global creative agency TCO London, highlights the brand’s continued commitment to innovation and responsible performance by showcasing the durability of new GORE-TEX products with ePE membrane.

TCO London developed the campaign to champion the human story behind the brand by highlighting people and their stories that celebrate the GORE-TEX Brand promise of ‘Going Further, Together’.