Content Weekly By The CMA: 17th April

Hi , I hope you're having a great week.

We’re now just two weeks away from our Content Breakfast event, which looks at the podcast industry. You’ll hear from award-winning podcast producers who will update us on the current state of the industry, as well as talk through how you can monetise your branded podcast. Tickets are limited to this event but available to all, with members of the CMA receiving a discount on their booking.

This latest edition of Content Weekly also includes a feature from Group CEO of SJR, Selena Cameron, providing steps brands can take now to prepare for the AI transition.

Lastly, we have an update on our B2B Summit. This will take place in London on 6th June and early bird tickets are now available to purchase. By securing your tickets now, you’ll be saving money ahead of the line-up being announced later this month.

🗞️ CONTENT BREAKFAST: THE POWER OF PODCAST

Join us for our second Content Breakfast of the year where we dive into the world of podcasting and unveil its transformative power. Whether you’re a seasoned podcaster, an aspiring presenter, or simply curious about what this medium can do for your brand, our panel will help provide a gateway to unlocking these possibilities.

Our Content Breakfast Speakers

• Kobi Omenaka | Podcast Consultant, Stripped Media

• Niall O’Rourke | Content Lead, The National Lottery/Allwyn UK

• Adam Gibson | Brand Partnerships Director, Acast

• Adam Shepherd | Head of Podcasts, Haymarket Media Group

In this session you’ll discover why podcasting is one of the most effective tools for building a loyal audience. You’ll hear from the people behind the podcast that won silver at last year’s International Content Marketing Awards, as well as podcast experts providing an in-depth look at the industry, as well as providing information on how to monetise your branded podcast.

🗞️ B2B Content Marketing Summit: 2024

As with our previous Summit, the CMA offers an early bird rate to delegates looking to attend ahead of the line-up announcement. This rate is available until Friday, 27th April, with the general sale starting on Monday, 29th April. Both the member and non-member ticket price will increase by £75 per ticket.

Our 2023 B2B Summit was incredibly popular, with tickets selling out quick. You can take a look at last year's line-up and the topics covered here. The 2024 event will also be a full day event which includes food and an invitation to meet with other content marketers for drinks at the close.

🗞️ AWAKENING DIGITAL CONTENT

CMA Board member and SJR CEO, Selena Cameron, shares why a new category of AI-powered experiences is poised to become the next operating model for the entire web—and the steps brands can take now to prepare for that transition. The future of content marketing is bright!