Content Weekly By The CMA: 18th July

Hi ,

We hope you're looking forward to the summer holidays and will take a moment to recharge and relax!

Before the fun begins, we want to remind you that the entry deadline for this year's International Content Marketing Awards is fast approaching.

This prestigious award ceremony is the ultimate platform to showcase excellence and innovation in our industry. Each year, the Content Marketing Association honours remarkable campaigns, strategies, teams, and individuals who set new benchmarks in content marketing.

And with the ceremony returning to an in-person format, this year's event promises to be an unforgettable evening.

Don't miss your chance to shine! Submit your entries by Friday 13th September 2024 and be part of the biggest date of the year in the content marketing calendar.

For more details and to ensure you have everything you need, download our information pack today.

We look forward to celebrating with you and making this year's awards ceremony the most memorable yet!

🗞️ Why It’s Time to Get Weird With Your Content

Strategy Director at Industry Dive and studioID, Travis Gonzalez, delves into how absurdist humour and memes are capturing younger audiences.

With examples from both entertainment and advertising, Gonzalez reveals how embracing the unexpected can forge deeper connections and drive engagement. Discover why it's time to incorporate a bit of madness into your campaigns.

🗞️ A New Exciting Chapter for VERB

Canadian tourism innovation made a giant leap forward this month with the launch of the Canadian Tourism Data Collective. Read this new article to see how VERB's new partnership on this exciting project will contribute to a revolutionary, centralised, secure platform using AI and data to drive Canadian innovation in tourism and beyond.