Content Weekly By The CMA: 18th September

Hi ,

They say the best opportunities come in waves, and we’re riding that wave with some exciting news!

Following the announcement of the first event in our Content Breakfast series this quarter, How to Measure Your Content Marketing Efforts (taking place on 22^nd October), we’re excited to introduce the next one: Maximising Content Partnerships.

This second event on Thursday 21^st November will feature Gary Millone, Sales & Partnerships Director at Dialogue, alongside other industry experts.

Dive into how award-winning agencies collaborate with leading global brands to craft exceptional content.

You’ll gain valuable insights into forming strong partnerships, setting shared goals, and leveraging each partner’s strengths for greater success.

Spaces are limited, so secure your spot now to connect with industry leaders and refine your content strategy. Visit our website for more details and to book your place today.

And just a quick reminder, the deadline for submitting your entries to the International Content Marketing Awards 2024 is this Friday at 6pm (BST).

There’s still time to showcase your top work and vie for recognition among the industry’s best. Don’t miss this opportunity, enter today.

🔎 Exploring Hyper and Av-og-til’s Powerful Award-Winning Campaign

Hyper’s campaign for Av-og-til, which won Gold for Best Purpose-Led Content in 2023, cleverly tackled the issue of alcohol consumption around children. By featuring Norway’s top wine reviewer, Sara Døscher, the campaign highlighted how even small amounts of alcohol can impact children, resulting in remarkable engagement and significant behavioural change.

Read our case study to uncover how this creative approach resonated with over 3 million people and why it was honoured with top accolades at last year's International Content Marketing Awards.

🗞️ Why Demographics are Dated and Curiosity Is In

In a world where traditional demographics are increasingly irrelevant, understanding your audience requires a fresh perspective. Instead of merely knowing where your audience is, imagine knowing who they are and what truly drives their engagement.

Discover why relying on outdated demographics might hold your content back and how embracing curiosity can provide a deeper, more meaningful connection with your audience.