Content Weekly By The CMA: 20th March

Hi , I hope you're having a great week.

We have more information on our next Content Breakfast event which will take place on Thursday, 2nd May and focuses on the power of the podcast industry… you’ll find more info below, including the names of our incredible line-up.

Our latest edition of Content Weekly includes insights and analysis from award-winning content agency, Imprint, and they look at the finance sector with their feature on how life expectancy has changed, and so has our expectations.

Finally, we’ve confirmed the date for this year’s B2B Summit. This full-day event will take place in London on Thursday, 6th June and more information and early bird tickets will go on sale next Wednesday!

🗞️ THE POWER OF PODCAST

Join us for our second Content Breakfast of the year where we dive into the world of podcasting and unveil its transformative power. Whether you’re a seasoned podcaster, an aspiring presenter, or simply curious about what this medium can do for your brand, our panel will help provide a gateway to unlocking these possibilities.

Our Content Breakfast Speakers

• Kobi Omenaka | Podcast Consultant

• Niall O’Rourke | The National Lottery

• Adam Gibson | Acast

• More speakers to be confirmed soon

In this session you’ll discover why podcasting is one of the most effective tools for building a loyal audience. You’ll hear from the people behind the podcast that won gold at last year’s International Content Marketing Awards, as well as podcast experts providing an in-depth look at the industry and what the future looks like.

🗞️ LONGEVITY PLANNING IN THE FACE OF PEAK 65: TIME TO REEVALUATE

This year marks the beginning of the “Peak 65 Zone,” and financial services marketers have their work cut out.

More than 16 million Americans will turn 65 over the next four years — more than any four-year period in U.S. history. This “silver tsunami” comes as Americans are woefully underprepared for retirement, and face a shocking lack of meaningful social support for America’s elderly.

When Franklin D. Roosevelt’s 1935 Social Security Act established federal retirement benefits, the official retirement age was set at 65 yet the average life expectancy for an American man was only 58. Now, the average 58-year-old American man can expect to live another 22 years. If current life expectancy trends hold, half of the babies born in wealthy nations this year will live to age 100.