Content Weekly By The CMA: 20th March

Hi ,

I hope you’re having a great week. A big thank you to everyone who joined us at this morning’s Content Breakfast at Bourne & Hollingsworth and to Gary Millone (Dialogue) and Sophie Musson (Rocket) for their incredible insights. It was fantastic to see so many of you there.

With engaging discussions on building brand partnerships that drive award-winning content and plenty of great conversation over breakfast, it was a brilliant way to start the day.

In other news, the CMA Pulse survey has now closed. This industry-wide barometer helps us track the latest trends in content marketing, so stay tuned for the results next week.

🗞️ Can AI Writers Really Compete with Humans? (Take the Quiz)

Ever wondered if AI can truly replace human copywriters? In their new piece, SJR puts AI copywriting tools to the test to see how they measure up to the standards of human creativity and expertise.

Test your skills by choosing between human-written and AI-generated content. At the end, check your results and compare your choices with those of other participants, along with a detailed analysis of how the AIs performed across various writing tasks.

🗞️ As a Startup, How Can You Build Up a Strong Brand Image?

Creating a strong brand image is crucial for startups trying to stand out in today’s competitive market. But how do you make your brand memorable and unique?

Smart Media Agency’s latest blog walks you through the steps to define, refine and amplify your brand’s image, from understanding your current perception to developing a strategy that resonates with your target audience. Check it out below.