Content Weekly By The CMA: 22nd August

Hi ,

I hope you’re having a great week. At the CMA, we’re always looking for ways to enhance your experience. It’s the main reason we’ll be launching our new website over the next few days.

In the meantime, we want to get your thoughts on our newsletter. As a team, we want to ensure our content is as relevant and valuable to you as possible.

To help us do that, we’ve created a quick poll where you can tell us what topics and features you’d like to see more of in our newsletters.

Whether it’s industry news, case studies, member spotlights, or something entirely different, your feedback will guide our future content.

Your input is invaluable in helping us better serve you and the entire community. And don’t forget, if you have any exciting news or projects to share, we’d be delighted to include them in an upcoming newsletter. Just fill out our simple form and we’ll take care of the rest.

🗞️ Why AI Is the Key to Uncovering Customer Intent

In a recent article for Forbes, SJR’s Global CEO, Selena Cameron, discusses how rapidly evolving AI technologies are finally helping brands and marketers unlock the holy grail of understanding customer intent and delivering truly personalised experiences at scale.

The piece explores two high-growth areas (search data and conversational data derived from LLMs) and how brands should think about capturing their full potential with AI. 

⏱️ 4 Weeks Left to Enter the International Content Marketing Awards

With just four weeks until the deadline for the International Content Marketing Awards, now's the time to submit your best work. Don’t miss this chance to showcase your talent and be part of content marketing’s biggest event.