Content Weekly By The CMA: 21st November

Hi ,

The good news keeps coming, as we’re delighted to roll out more announcements for the Content Marketing Summit, taking place on 16th January 2025 at the Barbican Centre in London.

Last week, we kicked off our speaker announcements with Bruce Daisley – one of the UK’s leading voices on work culture.

He’ll be sharing proven insights on how to foster a positive and productive environment for your team, balancing flexibility with the return to in-person work.

With his extensive experience leading Twitter and YouTube in Europe and his expertise in organisational culture, Bruce’s session will provide practical strategies for navigating the challenges of this evolving work landscape.

We’ve also added more exciting sessions to give you a taste of what to expect at this unmissable event, including:

• Content strategies for a sustainable industry future – Leaders from multiple organisations will share insights on how to reduce environmental impact and drive positive change through sustainable practices and carbon reduction initiatives.

• Passion for print – A panel discussion on why print remains a powerful tool in multi-channel marketing strategies, how it complements digital touch-points, and how it can create lasting connections with audiences.

• Healthy eating: How to tap into the latest trends – Discover how food brands are crafting content that resonates with health-conscious consumers and adapts to evolving food trends.

• Audience storytelling – The art of crafting content for kids and parents – Learn the strategies for creating responsible content that engages both children and their parents, balancing creativity and educational value.

The full speaker lineup will be revealed next week. It’s also worth noting that the ticket deadline is 14th December, so don’t delay. Tap the button below to see full details and secure your place now.

📆 What Does Good Content Actually Look Like?

Want to know what good content looks like? Join the Sticky team and an expert panel on 27^th November for an insightful 1-hour discussion on creating compelling content that not only ranks but also drives sales and builds brand loyalty. In this one-hour session, they’ll cover:

• The biggest issues content marketers are facing right now and how to tackle them

• Fusing insights with new methods of audience segmentation using Sticky’s Curious Consumer Cohorts™

• The latest behavioural psychology tactics to harness consumer biases

• How to pinpoint what content will resonate most with your audience

• How to satisfy search engine algorithms and ensure your content is visible

• Content strategies to help you win in 2025

You’ll also receive a free mini audit to help you gain quick wins and make your content more persuasive, easier to navigate and search-friendly. To secure your place, click the button below.

🗞️Steen Agency’s Work Showcased at Microsoft’s Flagship Event

Steen Agency’s latest work, a Microsoft Customer Story on Folksam’s cybersecurity transformation, was showcased at Microsoft Ignite, the company’s flagship global event. The story, presented as both a video and an article, was selected for its engaging narrative and technical insight.

It highlights how Folksam has improved its cybersecurity using Microsoft Defender and Sentinel. These tools have enabled real-time threat detection and mitigation, safeguarding sensitive data for over half of Sweden’s population. Visit their website to read more about this project.