Content Weekly By The CMA: 22nd January

Hi ,

Last week was unforgettable. The sold-out Content Marketing Summit at London’s Barbican Centre brought together some of the brightest minds in the industry for a day packed with creativity, innovation and plenty of collaboration.

It was so great to see so many of you in person, sharing ideas and making connections.

The day wrapped up with the 2024 International Content Marketing Awards. Once again, a massive congratulations to all the winners. Your incredible work is setting the gold standard for the industry, and it was a privilege to honour it in style.

There were so many takeaways from the Summit, but one that really stood out was the panel on print marketing, moderated by Ryan Battles.

The session highlighted how brands like Liberty London and Waitrose use print to cut through the digital noise. If you missed it (or would like a refresher), Ryan shared some great reflections on the discussion on LinkedIn.

Bruce Daisley’s session on workplace culture also sparked many conversations. He shared some fresh perspectives on how to create a better working environment.

To find out more about transforming your work culture, check out Bruce’s fascinating article on the benefits of a two-day meeting-free week.

You can also sign up for his newsletter for more regular updates.

We’ll be sharing even more highlights from the Summit soon, so watch this space.

🗞️ The Art of Storytelling in Luxury Marketing

Storytelling has always been at the heart of luxury, and in today’s world, it’s more important than ever for brands to connect with audiences through compelling narratives.

In their latest blog, Dialogue, a multi-award-winning agency recognised at this year’s International Content Marketing Awards, explores how Gucci, Louis Vuitton and Burberry are pushing the boundaries of storytelling.

From gaming and podcasts to innovative collaborations, discover how luxury brands are engaging high-net-worth consumers and the next generation of buyers, and learn how you can adopt similar strategies.