Content Weekly By The CMA: 22nd May

Chris Stokel-Walker | Technology Journalist

Artificial intelligence will shake up our lives as thoroughly as the arrival of the internet. In How AI Ate The World, Chris Stokel-Walker charts AI’s rise from its Cold War origins to its explosive growth in the 2020s, and is described by Ciaran Martin, former CEO of the UK’s National Cyber Security Centre as “a wild, brilliant ride through centuries of thinking about and decades of developing machines that can learn. As a crash course in how we got to this current point of thrilling chaos, it will take some beating.” And at the CMA B2B Summit, Chris will be highlighting what AI means for content marketing - and if AI is about to eat that world, too.

Mimi Turner | The B2B Institute, LinkedIn

An MBA-level trained marketing specialist and communicator who puts brand strategy at the heart of business growth. Mimi has worked in politics with the Liberal Democrats and with a range of media businesses including talkSPORT, talkRADIO, Virgin Radio, Times Radio, VICE Media, WhatWeSee, The Lad Bible, Channel 5, Express Newspapers and The Health Lottery.

Chris Bosher | Head of Strategy, Borne

Chris is Head of Strategy at Borne, an independent creative agency at the crossroads of branding and advertising. He joined Borne from Mother, after starting out at TBWA\London. He’s led award-winning campaigns for Stella Artois, Adidas and the UN, and won a coveted APG for his work on Baileys. At Borne, Chris acts as a senior strategic consult for clients including Adnams, Virgin Wines and MSF. 

Selena Cameron | Global CEO, Group SJR

The New Digital Experience: Our Changing Relationship with Content Are the days of creating content that lives deep inside websites over? AI is driving a paradigm shift in how we interact digitally, disrupting publishing and SEO with a new operating model for the entire web. For content marketers, it’s an opportunity to reinvent what we do and how we do it.

Matt Potter | Chief Content Officer

For 25 years Matt Potter has turned stories that people love into long-lasting, deep and profitable connections – from arms-dealers in Afghanistan to movies in Hollywood, bestselling nonfiction thrillers, reporting for the BBC and Washington Post, to leading content, strategy and innovation on a global basis for some of the world’s biggest brands, with WPP, Dentsu, Omnicom and more. He’s fascinated by the power of stories – whether they’re in fairytales, state propaganda, Netflix shows or soap packets – and what they do to us: psychologically, socially, in what we buy and who we become.