Content Weekly By The CMA: 24th January

Hi , I hope you're having a great week.

Our latest edition of Content Weekly includes an update on our upcoming Content Breakfast (March 7th), along with news from award-winning CMA member TCO London and their exciting collaboration with world-famous chef Gordon Ramsay. Additionally, we feature content from CMA Asia member MSQ, offering insights into the industry and how this will help the growth of the CMA in Singapore.

🗞️ CONTENT BREAKFAST: DISCOVERING THE POWER OF SEO IN CONTENT MARKETING

Join us for the first Content Breakfast of the year, looking at the ever-growing dynamic relationship between Search Engine Optimisation (SEO) and Content Marketing.

After asking what events you’d like to see in 2024, you voted and SEO came out on top. So in this event, we’ll have three award winning content marketing experts who’ll talk about strategies, trends, and best practices that can elevate your content in search engine rankings and audience engagement, whilst keeping your content fresh and interesting to your audience.

Speakers:

• Kathryn Strachan, Founder and CEO, Copyhouse

• Beth Hurst, Content Marketing Associate Director, Zenith

• Third speaker coming soon

🗞️ GORDON RAMSAY GUEST EDITS THE CHEF’S SPECIAL ISSUE OF SANDWICH MAGAZINE

Sandwich magazine, the award-winning indie food and culture title that sees the world through the lens of a sandwich, has launched its eighth issue, The Chef’s Special edition, with Gordon Ramsay as the Guest Editor.

Inspired by the infamous meme he created on the Late Late Show with James Corden, and shot in the kitchen of his Los Angeles home by Brian Bowen Smith, this special edition Sandwich cover sees Gordon Ramsay ‘Idiot Sandwiching’ himself for the first time in print. 

🗞️ THE THRILLING RISE OF CONTENT MARKETING IN ASIA: WHY NOW IS THE TIME TO DIVE IN

In the ever evolving realm of marketing, few approaches have witnessed as rapid and transformative a journey as content marketing. The digital age and economy has supercharged the rise of content marketing, and I’m a firm believer that Asia is at the epicentre of this revolution. And this is why I couldn’t be more excited for The CMA to now officially be in Singapore!

Arriving in the city state and looking to quickly build connections and a network I instantly took to Google and LinkedIn to search for Content and Creative communities. To my surprise there were very few…may only one! Yes OK it was just as Covid kicked off – But, please House Party (app) was just about to hit its peak too – the perfect place for a content/creative gathering.