Content Weekly By The CMA: 25th April

Hi , I hope you're having a great week.

There’s just one week until our Content Breakfast event, so this is your last chance to purchase tickets. You’ll hear from award-winning podcast producers who will update us on the current state of the industry, as well as talk through how you can monetise your branded podcast. Tickets are limited to this event but available to all, with members of the CMA receiving a discount on their booking.

This latest edition of Content Weekly also includes a feature from CMA member, Puzzle, as they dive into the world of social media - looking at the places where Millennials and Ten-Z spend their time.

Lastly, we have an update on our B2B Summit. We’ve announced some of the topics that will feature, with the line-up being announced next week. This full day event will take place in London on 6th June and early bird tickets are now available to purchase. By securing your tickets now, you’ll be saving money ahead of the line-up being announced.

🗞️ CONTENT BREAKFAST: THE POWER OF PODCAST

Join us for our second Content Breakfast of the year where we dive into the world of podcasting and unveil its transformative power. Whether you’re a seasoned podcaster, an aspiring presenter, or simply curious about what this medium can do for your brand, our panel will help provide a gateway to unlocking these possibilities.

Our Content Breakfast Speakers

• Kobi Omenaka | Podcast Consultant, Stripped Media

• Niall O’Rourke | Content Lead, The National Lottery/Allwyn UK

• Adam Gibson | Brand Partnerships Director, Acast

• Adam Shepherd | Head of Podcasts, Haymarket Media Group

In this session you’ll discover why podcasting is one of the most effective tools for building a loyal audience. You’ll hear from the people behind the podcast that won silver at last year’s International Content Marketing Awards, as well as podcast experts providing an in-depth look at the industry, as well as providing information on how to monetise your branded podcast.

🗞️ B2B Content Marketing Summit: 2024

As with our previous Summit, the CMA offers an early bird rate to delegates looking to attend ahead of the line-up announcement. This rate is available until Friday, 27th April, with the general sale starting on Monday, 29th April. Both the member and non-member ticket price will increase by £75 per ticket.

Our 2023 B2B Summit was incredibly popular, with tickets selling out quick. You can take a look at last year's line-up and the topics covered here. The 2024 event will also be a full day event which includes food and an invitation to meet with other content marketers for drinks at the close.

Here are some of the topics we’ll be covering:

• How AI has changed content marketing in the last 12 months

• Machine Yearning

• Promises over Performance

• Trends from across the world

• #AI-powered content experiences

• Room 101 - B2B style

• Creativity and Storytelling from the winners of last year’s International Content Marketing Awards

🗞️ Generation Face/Off

Read about social and Gen-Z and chances are you won’t be reading about Facebook.

We can see where that comes from; they’re the first generation to break Facebook’s stranglehold in social.

Or are they?

We read ‘Facebook has declined’ all the time. However, there could be a reason for that; prominent reports seem to no longer even be asking about Facebook when they ask about social channel mix. As a result, lots of brands are hugely neglecting Facebook. It’s the most common thing we see across all demographics with partners. It’s not new, it’s not hip. It’s a Skoda to TikTok’s Porsche. There’s just no one that cool there …