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- Content Weekly By The CMA: 25th July
Content Weekly By The CMA: 25th July
More news from the content marketing industry
Rob John
July 25, 2024
Hi ,
This week, we're switching things up a bit to chat about a hot topic that's been making waves in our industry – sustainable and ethical content marketing.
It was a big talking point at the recent B2B Content Marketing Summit, and we thought it would be great to get your thoughts on it.
It's interesting to note that while sustainability is rightfully becoming more important globally, some of our expert panel at the Summit believe it may have slipped down the list of priorities for many brands.
It’s an intriguing observation, especially when 81% of people worldwide think companies should help improve the environment, and 73% say they would change their habits to lessen their environmental impact (Nielsen).
Clearly, there's a strong consumer expectation for brands to be more environmentally conscious. But are we, as marketers, doing enough to meet this expectation? Should we be taking a more proactive role, both within our own companies and in the guidance we provide to our clients?
We'd love to hear what you think. Are we hitting the mark, or is there more we could be doing? Or perhaps you’d like to showcase an article or company update on the subject in next week’s newsletter.
Are you prioritising sustainable and ethical content marketing in your strategy? |
At our 2024 B2B Content Marketing Summit, the Head of the LinkedIn B2B Institute for EMEA & Latin America, Mimi Turner, provided an enlightening discussion about the psychology behind B2B buying groups before providing a proven approach to tackle it.
In our latest blog, we share some key takeaways and how you can use it to elevate your content marketing strategy.
Leading strategic brand and communications agency, Rationale, attended Europe’s biggest health innovation conference recently. In this interesting blog, Caroline Olechowski shares some fascinating issues and opportunities facing the health tech industry today and what it could mean for businesses like yours.
