Content Weekly By The CMA: 27th March

Hi , I hope you're having a great week.

We have more information on our next Content Breakfast event which will take place on Thursday, 2nd May and focuses on the power of the podcast industry… this event is being held at the wonderful Arboretum in Trafalgar Square and you’ll find all the info below, including the names and event details.

Our latest edition of Content Weekly includes insights and analysis from award-winning content agency, Dialogue, as they focus on brand partnerships and why this is more important now than ever before, read on and find out how to improve your partnerships and boost engagement and loyalty.

Have a great week and hope you enjoy the Easter break!

🗞️ THE POWER OF PODCAST

Join us for our second Content Breakfast of the year where we dive into the world of podcasting and unveil its transformative power. Whether you’re a seasoned podcaster, an aspiring presenter, or simply curious about what this medium can do for your brand, our panel will help provide a gateway to unlocking these possibilities.

Our Content Breakfast Speakers

• Kobi Omenaka | Podcast Consultant, Stripped Media

• Niall O’Rourke | Content Lead, The National Lottery/Allwyn UK

• Adam Gibson | Brand Partnerships Director, Acast

• Adam Shepherd | Head of Podcasts, Haymarket Media Group

In this session you’ll discover why podcasting is one of the most effective tools for building a loyal audience. You’ll hear from the people behind the podcast that won gold at last year’s International Content Marketing Awards, as well as podcast experts providing an in-depth look at the industry and what the future looks like.

🗞️ ARE YOU MISSING OUT ON VALUABLE PARTNERSHIPS?

It's more important than ever for membership organisations to look at opportunities to provide real value for money to their paying subscribers, while limiting the cost of delivering this - allowing them to maximise value for money for each member's subscription. Done correctly, brand partnerships can really boost member engagement and loyalty, expand your audience and, crucially, even generate additional revenue. Want to learn more about how to expand brand partnerships for your business?

🗞️ GREENPARK ASIA PROMOTES POWERFUL TRIO ACROSS STRATEGY, SOCIAL AND CREATIVE

CMA member, Greenpark, a multi-award-winning performance-driven content leader, announces key promotions for three talented women across Strategy, Social Media, and Creative divisions. These promotions show Greenpark’s commitment to fostering a diverse and inclusive leadership team.

Greenpark prioritises promoting homegrown talent. Over 41% of employees have been with the agency for more than three years, and 19% have been promoted within the last year alone—a testament to Greenpark’s nurturing environment.