Content Weekly By The CMA: 27th March

Hi ,

I hope you’re having a great week. We’ve got some exciting events coming up, and we wanted to make sure you’ve got the dates in your diary.

Following the success of our recent Content Breakfast events, we’re excited to announce our next session on 8th May, where we’ll be diving into sustainability in content marketing.

These breakfasts are a fantastic way to learn from industry experts, gain insights into key trends and connect with fellow content professionals in a relaxed setting.

This time, we’ll be exploring how brands can create impactful, responsible content that drives real change.

We’ll be sharing more details and the full lineup in next week’s newsletter, so be sure to check it out!

We’re also hosting networking drinks on 15th May at Bourne & Hollingsworth, Clerkenwell.

This event is a great opportunity to catch up with industry peers and make new connections in an informal setting. You can pop your name on the guestlist here using the button below.

🗞️ Is Your Content Design Accessible for All?

When it comes to content design, how much time do you spend thinking about accessibility? Rationale’s latest article explores the importance of designing content that can be easily accessed by everyone. It’s not just about ticking boxes for compliance, it’s about crafting experiences that reach a wider audience and make a meaningful impact.

From using high-contrast colours to improving readability in various environments, the article offers valuable tips on how to optimise your content for inclusivity.

🗞️ TCO & GORE-TEX Brand launch global video series

TCO is proud to have partnered with GORE-TEX to launch their powerful new 'Breaking Trails' global video series. This series follows inspiring individuals who are forging paths and building connections in the outdoors, breaking barriers along the way.

The episodes feature remarkable stories, including mountaineer Tamara Lunger and blind climber Jesse Dufton scaling Norway’s Gausta Falls, and trail runner Yao Miao and Ranger Li protecting Sichuan’s wild pandas.

You can read all about this incredible collaboration in their latest article.