Content Weekly By The CMA: 28th February

Hi , I hope you're having a great week.

Our latest edition of Content Weekly includes news from CMA member, PwC and their 27th UK CEO Survey. As well as information on another member of ours on recently being selected as media partner for FCSI!

There’s also just one week until the first Content Breakfast of the year, so it’s your last chance to grab tickets, with our booking site closing on Monday, 4th March. We have all the information on topics and speakers below, and we’d love to see you next Thursday.

There are also just under two weeks left of our 2024 Early Bird window (ends March 8th), giving you £120 off each entry purchased this month. As with previous years, no work needs to be submitted until the September deadline - purchasing your entries in this window allows you to plan and prepare your entries, whilst giving you the opportunity to save on entry costs. You’ll find all the information on our award page, but do get in touch if you have any questions.

🗞️ LAST CHANCE TO BOOK OUR CONTENT BREAKFAST ON DISCOVERING THE POWER OF SEO IN CONTENT MARKETING

We’re now just a week away from our Content Breakfast. With three great speakers who’ll be covering strategies, trends, and best practices that can elevate your content in search engine rankings and audience engagement, whilst keeping your content fresh and interesting to your audience.

• Busting taboos with bloody good content | Beth Hurst, Zenith

  In this session, you’ll learn how we designed an SEO strategy to create influential content at scale, backed by global research and V-Zone taboo insights. The inclusive, digital-first approach led to a record-breaking year of organic results and real-world impact – making life-changing intimate health information more accessible to the people who need it.

• Content Personalisation: The Key to Winning in B2B Marketing | Kathryn Strachan, Copyhouse

  Kathryn will dive deep into how personalised content not only enhances your brand’s visibility but also boosts your SEO rankings. Discover the art of crafting content that resonates on a personal level with your B2B audience, turning casual browsers into loyal customers. This talk is perfect for those looking to infuse their SEO strategies with a personal touch, ensuring their content not only ranks but also connects.

• Why the future of SEO is social |Tom Chapman, Greenpark Content

  Let’s unravel the surge of social content in search. 40% of Gen-Z prefers social media for discovery over Google, prompting a thought-provoking question: Are social platforms becoming the new search engines? In this talk, we’ll navigate through the evolving landscape of holistic omni-channel search and entity building, aligning online content with a robust social media presence – ensuring social is not only geared towards ‘social’ metrics but also traditional keyword rankings to feature and rank on Google. Join us for an insightful exploration of the intersection between SEO and the social sphere! 

LAST CHANCE - EVENT BOOKING CLOSES ON MONDAY, 4TH MARCH

🗞️ FCSI SELECTS 1473 AS NEW MEDIA PARTNER

Starting in February, 1473 Media, will be responsible for the content production and commercial activity of FCSI Worldwide’s entire digital and print portfolio, including its multi-award-winning quarterly magazine Foodservice Consultant.

1473 Media will also be responsible for all content and commercial efforts across the Society’s fcsi.org website and weekly e-newsletter. In addition, the agency will represent FCSI Worldwide at various international shows, conferences and events in the foodservice and hospitality calendar, globally.

🗞️ PwC’s 27th UK CEO Survey

CEOs are determined to drive transformative change in the face of persistent challenges and growth concerns, with a focus on their own catalytic role, investments in necessary skills and technology, and the rise of generative AI (GenAI).

A heightened focus on the need to truly transform their organisations is dominating the business plans of UK CEOs. They are feeling the pressure of ongoing economic turmoil and expressing concerns about both the growth prospects and long-term viability of their organisations. Many are taking personal responsibility for creating the necessary change to drive growth alongside meeting now vital commitments on climate and trust.