Content Weekly By The CMA: 29th May

More news from the content marketing industry

Author

Rob John
May 29, 2024

Hi , I hope you're having a great week.

We have just one week until B2B content marketers come together for this year’s B2B Content Marketing Summit. Our full list of speakers is outlined below and the full agenda, including the times of each session will be emailed to attendees over the next 24hrs. There are some tickets still available and you have until 18:00 this evening to lock in your tickets for this incredible event. Click here to find out more, and to purchase your event tickets.

Our next Content Breakfast event focuses on the value of a good partnership, and we’ll be hearing from award winning speakers on how publishers are leveraging editorial skills, honed over decades of daily journalism, to deliver unique stories to brands and their audiences. The date and speaker lineup will be published in next week’s Content Weekly, along with all the information you’ll need to purchase tickets.

Lastly, a quick update on this year’s International Content Marketing Awards: the award portal will open next month and will remain open until the September deadline. An email will be sent out to all those who purchased early bird entries with instructions and further information.

Meet the lineup for this year’s B2B Content Marketing Summit

How AI is changing content marketing

Chris Stokel-Walker | Technology Journalist

Artificial intelligence will shake up our lives as thoroughly as the arrival of the internet. In How AI Ate The World, Chris Stokel-Walker charts AI’s rise from its Cold War origins to its explosive growth in the 2020s, and is described by Ciaran Martin, former CEO of the UK’s National Cyber Security Centre as “a wild, brilliant ride through centuries of thinking about and decades of developing machines that can learn. As a crash course in how we got to this current point of thrilling chaos, it will take some beating.” And at the CMA B2B Summit, Chris will be highlighting what AI means for content marketing - and if AI is about to eat that world, too.

Promises over performance (including B2B LinkedIn research)

Mimi Turner | The B2B Institute, LinkedIn

An MBA-level trained marketing specialist and communicator who puts brand strategy at the heart of business growth. Mimi has worked in politics with the Liberal Democrats and with a range of media businesses including talkSPORT, talkRADIO, Virgin Radio, Times Radio, VICE Media, WhatWeSee, The Lad Bible, Channel 5, Express Newspapers and The Health Lottery.

Getting Creative with the Evidence: 5 Ways to Inspire Ideas with Data

Chris Bosher | Head of Strategy, Borne

Chris is Head of Strategy at Borne, an independent creative agency at the crossroads of branding and advertising. He joined Borne from Mother, after starting out at TBWA\London. He’s led award-winning campaigns for Stella Artois, Adidas and the UN, and won a coveted APG for his work on Baileys. At Borne, Chris acts as a senior strategic consult for clients including Adnams, Virgin Wines and MSF. 

The New Digital Experience: Our Changing Relationship with Content

Selena Cameron | Global CEO, Group SJR

The New Digital Experience: Our Changing Relationship with Content Are the days of creating content that lives deep inside websites over? AI is driving a paradigm shift in how we interact digitally, disrupting publishing and SEO with a new operating model for the entire web. For content marketers, it’s an opportunity to reinvent what we do and how we do it.

How Stories Bend Brains To Change Minds

Matt Potter | Chief Content Officer

For 25 years Matt Potter has turned stories that people love into long-lasting, deep and profitable connections – from arms-dealers in Afghanistan to movies in Hollywood, bestselling nonfiction thrillers, reporting for the BBC and Washington Post, to leading content, strategy and innovation on a global basis for some of the world’s biggest brands, with WPP, Dentsu, Omnicom and more. He’s fascinated by the power of stories – whether they’re in fairytales, state propaganda, Netflix shows or soap packets – and what they do to us: psychologically, socially, in what we buy and who we become.

Content Marketing Perspectives from Around the World | Global Voices

Andy Seibert | Founder, Imprint

Munni Trivedi | Managing Director, IndigoCPO

Martin MacConnol | Founder, Wardour

Jacqueline Loch | Head of Strategy, SJP

While there are similar issues and topics facing content marketers around the globe, the differences can be stark. From the state of AI technologies to the ever-changing role of SEO — to shifts in consumer focus and emotion to the motivation of workers. What can we learn from other regions around the world, both now and for 2025? The Global Voices community shares insights and content marketing ideas from across the World.. The panel will discuss hot-button issues and fundamental topics including AI, SEO, attracting and retaining talent, motivation in the workplace (and hybrid), what keeps CMOs up at night — and ever-shifting consumer sentiment. Are different regions addressing these topics in different ways? Are there learnings from one region that can be applied to others? What are the emotional themes that are important to marketers in these different geographies? Are they the same or different? This session is for the content marketer who wants to lead rather than just follow the wave of change.

🗞️ THE 2024 B2B SUMMIT : LAST CALL FOR TICKETS

We’re just a week out from this year’s B2B Content Marketing Summit, with the remaining tickets being sold until 18:00 today.

Returning for the second time since the Covid pandemic, this summit has firmly established itself as a cornerstone in the content marketing calendar. Our stellar speaker lineup features some of the most prominent names in the industry, offering invaluable insights and cutting-edge strategies. Additionally, you'll have plenty of opportunities to meet and expand your professional network through the events networking sessions.

Tickets are available until 18:00 on Wednesday, 29th May. CMA members receiving a large discount on ticket purchases.

🗞️ Rationale’s Video Series: AI in Design

Throughout the series, we’ll be exploring the impact of AI technology on brand and communications. Each episode will feature an expert in their field who’ll bring their own unique perspectives and experiences to the table.

In the first episode, Rationale Co-Founder and Co-MD, Svein Clouston, talks to our Creative Director, Paul Saag, about the impact of AI on design. They cover the evolution of AI in the creative industries, considerations on quality and ethics, and what the future holds.