Content Weekly By The CMA: 31st January

Hi , I hope you're having a great end to the month.

Our latest edition of Content Weekly includes an update on our upcoming Content Breakfast (March 7th), along with news from award-winning CMA member SJR, which explores AI and how we, as content experts, can unlock its full potential. Additionally, we are excited to introduce a new inbound news form, allowing members of our community to submit news stories, ranging from client wins and promotions to case studies and features. This presents a great opportunity to be featured in Content Weekly and to reach content marketers worldwide. We hope you’ll take advantage of this new feature from the CMA.

🗞️ CONTENT BREAKFAST: DISCOVERING THE POWER OF SEO IN CONTENT MARKETING

Join us for the first Content Breakfast of the year, looking at the ever-growing dynamic relationship between Search Engine Optimisation (SEO) and Content Marketing.

After asking what events you’d like to see in 2024, you voted and SEO came out on top. So in this event, we’ll have three award winning content marketing experts who’ll talk about strategies, trends, and best practices that can elevate your content in search engine rankings and audience engagement, whilst keeping your content fresh and interesting to your audience.

Speakers:

• Kathryn Strachan, Founder and CEO, Copyhouse

• Beth Hurst, Content Marketing Associate Director, Zenith

• Third speaker coming soon

🗞️ UNLOCKING AI’S TRUE POTENTIAL TO GENERATE NEW EXPERIENCES

The newer, subtler AI revolution is already arriving—and it’s one that brands absolutely cannot afford to ignore.

While we’ve been hearing about AI personalisation efforts for years, the real winners of 2024 will be those who can use AI not just to optimise what they’re already doing, but instead to create fundamentally new types of customer journeys and interactions.

It’s an area of focus I like to call generative AI customer experiences.

However, to seize this moment, brands must start with a simple question: “What would actually create real value for our customers?”

🗞️ CMA LAUNCHES INBOUND NEWS FEATURE TO HELP PROMOTE CONTENT MARKETING FROM ACROSS THE WORLD

We've launched a new way for members of our community to share news with the content marketing industry. Our community has grown massively over the last few years, including both agency and in-house content marketers from around the world.

As these numbers continue to grow, we want to make sure Content Weekly is providing the best news and views from across the world - so we’re giving you the chance to get involved.

If you have news to share, please use the form below to submit and share with the content marketing world—whether it's a case study, a client win, an internal promotion, or if someone from the team has written an interesting post on a content marketing topic.