Content Weekly By The CMA: 20th December

Hi , I hope you're having a great week.

As we close out another year, I’d like to thank you for being part of our amazing community. A community that’s been involved in making 2023 a great success.

We’re looking forward to a packed out 2024, and will be starting the year with the return of our popular Content Breakfast series, as well as another edition of the Content Summit taking place in April.

The CMA will be taking a little break over Christmas, returning on Wednesday, 3rd January. For now, the team and I wish you a wonderful Christmas, a happy new year.

🗞️ FESTIVE PREDICTIONS - 2023

Consumers are preparing to spend less, but will their intentions match the reality?

Christmas trading could be challenging for retailers this year. With consumers telling us they expect to spend less this year, and the cost of living and other macroeconomic pressure still biting, you might think things look bleak. But it’s not the first time we’ve been here.

Just last year shoppers told us they were tightening belts, only to get into the Christmas spirit later and spend more than they budgeted for. And there are a few indicators suggesting this will happen again. We look at the opportunities this year for retailers and consider how they overcome any potential challenges.

🗞️ SERIES TWO OF THE CMA PODCAST COMING SOON

We’re happy to announce the second season of our CMA podcast will be launching early next year. We’ll be exploring award winning content with industry leaders from both agency and client-side, as well as looking at current trends and innovations that are found in our industry.